Cryptocurrency

‘India has Appetite for Immersive Experience’: Cadbury Parent Mondelez on Web3 Exploration

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‘India has Appetite for Immersive Experience’: Cadbury Parent Mondelez on Web3 Exploration

Mondelez International, the parent of Cadbury chocolate recently launched an NFT-centric initiative in India. In association with blockchain platform, GuardianLink, Cadbury Gems launched its ‘Junior NFT’ campaign. Under this programme, Cadbury Gems is converting artwork made by kids into non-fungible tokens (NFTs). Mondelez India has recognised that the Web3 secto…

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